Using Social Media to Get Your Voice Heard

The social media has given the entrepreneurs a powerful opportunity to reach a bigger chunk of audiences in a shorter amount of time. With an easier access to so many people, having a global reach is possible. However, marketing your business in social media also takes planning. When your social media account is updated (be it on YouTube, Facebook, Twitter, Snapchat or Instagram) and you are posting live feeds, videos, photos and posts that are engaging, it translates to more opportunities of converting regular followers into ready-to-buy fans.



Before promoting your cause or business in the social media, you should have a clear idea of how you want to be perceived by the audience. Most business owners have no clear idea why they are using it or how will it help them. Creating content to be used in social media is an effective tool to demonstrate your expertise, to communicate with your prospective clients, to add traffic to your website, to attract joint ventures with other businesses, and to acquire loyal fans.


After identifying the reasons why you need a social media account to boost your business, the next step is how to take action. There are professional video production companies in Los Angeles and across the US that are ready and able to help promote your business, your ideas, your products, or promote public awareness for your non profit charity.




Know what are the topics, videos, and photos that you want to share with people online. Also know how frequent you are going to update your posts, pictures, and videos in your profile. If you don’t have time to do all these, you can ask someone from your company to check the account every time and to respond to the comments and inquiries fast and accurate.


A famous example of how effective social media is in getting more clientele is the story of Dr.Michael Salzhauer, a cosmetic surgeon based in Bay Harbor Islands, Florida. He has gained the celebrity doctor status after “snapping” images and videos of his patients before, during and after the operation. After he joined Snapchat, his account is being visited by almost 100,000 “netizens” every hour. One of his videos received over a million views, not to count the 18,000 people who are watching the video from “snap” to “snap”. With over 821,000 people who visit his account daily, Dr. Salzhauer, who goes by @therealdrmiami on Snapchat, has a constant stream of patients waiting for their turn to be more beautiful in the hands of a very famous doctor. Dr. Salzhauer is not adept in the use of Snapchat so he hired someone who can take video “snaps”, pictures and can respond to the fans right away even while the procedure is on-going. Because the concept of a cosmetic surgery operation being filmed and broadcasted live is very fresh and very intriguing, many people are engaged in following the account.


There are many ways to engage your audience, it all comes down to knowing the social media platforms that are being used by your demographic and creating content that will have your audience coming back for more.